# Urban Poetry
> Urban Poetry is a Johannesburg-based production studio and AI-driven Meta (Facebook & Instagram) performance agency. We produce broadcast-grade video and photography in-house on our own equipment, and run Meta ad campaigns built for the modern AI ad stack (Andromeda + GEM). We are the external production and performance arm for marketing teams and ambitious brands that have strategy handled but lack production firepower in-house.
Urban Poetry pairs two things most agencies keep separate: owned, broadcast-grade production (R700k+ of equipment and an in-house crew) and deep, AI-era Meta advertising expertise. Our contrarian view: while most B2B marketing crowds onto LinkedIn, the highest-value, still-winnable attention is on Meta — so we build content and campaigns specifically for how Meta's AI (Andromeda retrieval and the GEM recommendation model) actually decides which ads people see. We serve ambitious SME-to-corporate brands and in-house marketing teams across sectors including fibre/telecoms, automotive, property, retail and professional services. The primary call to action across the site is to book a production + Meta audit.
## Pages
- [Home](https://www.urbanpoetry.co.za/): Positioning, hero, showreel, value proposition and the primary "Book an audit" call to action.
- [Work](https://www.urbanpoetry.co.za/work): Showreel and portfolio of brand films, product launches, founder stories, social campaigns, photography and Meta ad creative.
- [Services](https://www.urbanpoetry.co.za/services): The four capabilities — Production Studio, Meta Performance Engine, AI Creative Lab, and Brand & Content Systems — plus an explainer of Meta's Andromeda + GEM AI ad stack and the Audit → Produce → Run → Report process.
- [Pricing](https://www.urbanpoetry.co.za/pricing): Monthly retainer plans from R9,500/mo (Starter) up to Scale/Custom from R30,000/mo, plus add-on modules (Production Day, Meta AI Performance Sprint, Per-Asset Production, Brand/Creative Sprint, Web & Signal Sprint, Campaign Activation, hourly out-of-scope at R1,100/hr).
- [About](https://www.urbanpoetry.co.za/about): Founder story (James Bradnick) and the team — small, in-house, production-led.
- [Contact](https://www.urbanpoetry.co.za/contact): Enquiry form and details to book a production + Meta audit.
## Services
- Production Studio: Film, photography, podcasts and motion shot on owned broadcast-grade equipment by an in-house crew, in-studio or on-site.
- Meta Performance Engine: Advantage+ campaign structure, CAPI and signal hygiene, concept-based creative testing and disciplined scaling — built for Meta's Andromeda + GEM AI.
- AI Creative Lab: Latest generative and editing tooling to produce more creative, test faster and feed the platform the creative diversity it rewards.
- Brand & Content Systems: Asset libraries, always-on content and consistent brand identity across every touchpoint.
## Key facts
- Location: Randburg, Johannesburg, South Africa.
- Specialism: Production-led content + Meta (Facebook/Instagram) performance advertising.
- Differentiator: Owns its production equipment (R700k+) and an in-house crew; specialises in Meta's AI ad stack (Andromeda + GEM) rather than LinkedIn.
- Ideal clients: In-house marketing teams and ambitious brands (SME to corporate) that want production-grade content and Meta growth without building a studio internally.
- Pricing: Retainers from R9,500/month; add-ons and custom/enterprise engagements available.
- Primary action: Book a production + Meta audit.
- Mission: We drive production-led growth, engineered for how Meta actually works — making the content that earns attention, and running the engine that turns it into pipeline.
## Contact
- [Email](mailto:info@urbanpoetry.co.za): info@urbanpoetry.co.za
- [Phone / WhatsApp](tel:+27696001885): 069 600 1885
- [Instagram](https://www.instagram.com/urbanpoetry_marketing/)
- [Facebook](https://www.facebook.com/urbanpoetrymarketing)
- [LinkedIn](http://linkedin.com/company/urban-poetry-marketing)
## Optional
- [Privacy Policy](https://www.urbanpoetry.co.za/privacy-policy): How Urban Poetry handles personal information (POPIA-aligned).
- [PAIA Manual](https://www.urbanpoetry.co.za/paia): Promotion of Access to Information Act manual and information officer details.
- [Terms](https://www.urbanpoetry.co.za/terms): Engagement terms and POPIA notice.